THE PCL IS The First Collegiate Basketball League To Enable Athletes To Benefit directly From Their Talent, Marketability, and Hard Work By Offering An Education and Compensation
College basketball players are the heart of the college game and deserve a fair share of the revenues they generate. Before the PCL, they were excluded from those financial benefits while everyone around them received a part of the $4+ billion generated annually.
educatION AND compensatION IS A BETTER OPPORTUNITY
The PCL aims to reimagine the landscape of collegiate athletics by disrupting the amateurism model and offering a legitimately superior alternative. We aim to improve the economic outlook of our athletes, the majority of whom will likely be minorities and/or come from a low socioeconomic background.
We’re shifting the paradigm
Over 50% of college basketball players in the Power 5 Conferences come from low socioeconomic backgrounds. The PCL enables our athletes to directly benefit from their talent and efforts and create greater economic and academic opportunities for the players and their families.
We’re giving ATHLETES A fair shot
98% of men's college basketball players do not reach the NBA. The PCL will encourage its athletes to make the most of the professional and academic opportunities on and off the court.
We’re building individual brands
The PCL will treat each individual athlete as a single-member LLC – in other words, we will assist them in building a personal and professional brand that will extend on and off the court, so that each can "build their business" without waiting for a sport-based payday that may never come.
